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THE CHALLENGE

WestJet has historically been known as the caring, low-cost domestic carrier. With the launch of their new 787 Dreamliners, WestJet is embarking on a bold new chapter, adding new destinations around the world. So how can we leverage the annual WestJet Christmas Miracle campaign to drive consideration for WestJet as a true global airline?

THE INSIGHT

 No matter where, how, or if you celebrate Christmas, there is one tradition that binds us together over the holidays: getting together with our loved ones. 

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THE SOLUTION

Send the iconic Blue Santa on a trip around the world to discover global holiday traditions. We would use the content gathered to launch a digital advent calendar, with unique content launching every day from December 1-25. 

THE RESULTS

11 MM

IN DIRECT SALES

1257%

CAMPAIGN ROI

438 MM

MEDIA IMPRESSIONS

8.8 M

VIDEO VIEWS

19%

INCREASE IN ORGANIC VIEWS YOY

THE AWARDS

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