
On our recent trip to NAB we were lucky enough to sit in on a presentation that James Cameron and Vince Pace gave on the future of 3D for a capacity crowd at the Las Vegas Convention Centre.
There’s a good story here, one that again has James Cameron blazing trails towards the constantly moving frontier – the frontier where technology meets creativity. A place he’s used to being in. I remember reading an article in WIRED in the mid-nineties where he was talking about all films eventually being “scanned” and the need to “touch film” essentially dying off on the post end…
Here’s the deal (from “the King of the World” himself) — James Cameron was an early adaptor of 3D and campaigned early on with his partner Vince Pace for its use. They were convinced that 3D was the future — and then proved it – with the huge box-office success and critical acclaim of 3D films that used these techniques (Avatar, HUGO,). However it seemed that industry professionals weren’t embracing 3D as quickly as the Cameron/Pace group had expected. After some research, it occurred to them that broadcasters, DP’s and cameramen were being dissuaded by 3D professionals who made 3D feel too complicated and expensive for them to shoot on their own. It became the Cameron / Pace group’s mission to de-mystify 3D and make it accessible to the average camera crew.
There was a fear by industry pros to move into 3D because they weren’t “pros” at it. Companies that specialized in 3D said “you don’t know what you’re doing … you need us”.
James Cameron said to the DP’s and camera operators “you know exactly what you are doing. We are going to provide you with the technology you need to continue doing what you do best (camerawork) – we’ll just make it 3D”.
Coined “5D” by the Media, Cameron | Pace Group’s new technology and camera rigs enabled cameramen to shoot as they always had in the past and the 3D would just take care of itself. This was achieved in multiple ways, but the most recent development has been to put two cameras (shooting 3D footage) on top of one 2D camera. 3D + 2D = 5D. The two cameras on top of the main camera are engineered to
It looks like this:
Cameron declared yesterday at NAB that the future of 3D lies in Broadcast and he is dedicated to that cause.
See his
website for more details but he has shot various high profile shows in 3D already.
More quick facts about “practical” use of 3D for broadcast:
- Espn-winter x games – used 30 cameras in extreme snowy conditions.
- 29 3D cameras shot the latest masters (golf) in “5d”
- James Cameron was a producer and cam operator on the latest 3D cirque du soliel movie of “O” shot in Vegas and coming out in December.
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